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scarequotes commented on the word millennial pink
http://tinyletter.com/lschmeiser/letters/so-what-who-cares-vol-3-issue-25-what-we-think-when-we-think-pink
For those of you not fluent in It Tints: Millennial pink is the pale, blush-peach-salmon-baby pink hue that's on everything from home goods to tote bags. It's also known as Tumblr Pink or Rose Quartz. We were warned to expect it in fall 2015, when Pantone decreed it to be one of the colors of the year for 2016.
And Pantone's color forecasters looked like geniuses when it broke out big. According to color forecasters, this pink was the right hue at the right time: the muted tone reflects "society's understanding of femininity ... changing the way people think about the female experience."
As a result of its timeliness, millennial pink is the icy hue that refuses to go away in 2017 -- it's selling bigger than anything in green, which was supposed to be the It Color for 2017, a sort of "Well, that was a crazy year! Aren't we all glad we're chill and into saving the environment now?" palate cleanser after society had finished wrestling with questions of how we define gender.
April 26, 2017